About Us
Reid Inouye
Paddle Core Fitness started the day founder Reid Inouye picked up a paddle. From that day in August 2006, he has entrenched himself in the world of stand-up. As a former surfing promoter tackling the rigors of problem solving big waves and professional surfers, he now faces that task of balancing his time managing paddlers and magazine deadlines of Paddle Core Fitness and Standup Paddle Magazine.
“I’m 200% stoked on stand-up”, says Inouye in between the next big group of paddle customers and finishing off an intense magazine deadline, “and as soon as I see a hole between schedules I gotta decide; Is it my 8’6” JR 5-fin for some north shore fun or a run from Hawaii Kai to Kaimana on my 18’ carbon-fiber Bark.”
In any case, expect some creative workouts for 2010 as the new year means raising the bar in workouts with some 12’6” race flat boards.
Matt Inouye
After being released from playing professional baseball in 2009, the 25 year old had to make some serious decisions in life. It wasn’t a hard one to figure out knowing the grind of minor league ball versus paddle workouts in the Hawaiian waters. It was more like a dream job most other ball players would envy and the potential to get really hooked into the whole fitness scene as an athlete and the potential to start competing in sprint races around the world has taken this land athlete into the water realm.
As the lead instructor for Paddle Core Fitness, Matt takes his training regime from weight room and field to stand-up and expect to see a lot of cross-over cardio workouts in his core workout schedule.
Patrick Higashi
If there’s one thing Patrick Higashi knows it’s how to paddle hard. Reid calls him the work-horse and when Higashi is on an open ocean run, he never looks back.
During his paddle instructions and workouts however, he assures paddlers correct paddle strokes, discipline and encouragement. With Higashi you will get detailed encouragement and a solid workout.










